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Last year, the Missoma advent calendar was the most-purchased jewellery advent calendar among GLAMOUR readers. So, when the Notting Hill-based demi-fine jewellery brand reached out to offer us the chance to share news of their 2024 drop exclusively with our readers, we jumped at the chance. Naturally.
Missoma was founded back in 2008 by Marisa Hordern, and has since earned itself an army of celebrity fans – from Kate Middleton and Kendall Jenner to Gigi Hadid and Emma Watson.
Need proof? Their Ripple Oversized Stud Earrings racked up a 2,000-person waitlist after being spotted on the lobes of Simone Ashley, Sienna Miller, Bella Hadid earlier this year, while the brand's Ridge Heart Charm Necklace was worn by Margot Robbie in the Barbie movie and garnered a 4,000-person-strong (!) waiting list of customers eager to purchase as a result.
With credentials that are strong, it's no surprise that jewellery fans jump at the chance to invest in over £700 worth of Missoma jewellery – for a huge discount – each December. Which brings me back to the 2024 Missoma jewellery advent calendar. Or calendars, should I say.
This year, GLAMOUR can exclusively reveal that Missoma will be launching a gold advent calendar, a silver advent calendar, and a solid gold advent calendar – each containing up to 12 pieces of bestselling jewellery. In comparison to the 2023 releases, this year's calendars come with a few extra upgrades: embossed detailing, a larger-than-before mirror, and illustrations of Missoma’s signature emblems (like the Shroomie and Heart Warmer) which adorn the reusable box.
While the calendars don't launch until 11th September for those who have signed up to early access, they're set to be a sell-out success. So, if you're keen to take the plunge, you'll want to get your ducks in order early. Ahead, everything you need to know.
Missoma advent calendar 2024 at a glance:
- Number of calendars: Three: gold, silver and solid gold.
- Release date: 11th September at Missoma.com VIP access; 12th September for general access. You can sign up for early access.
- Price: Gold advent calendar £395 – worth over £827 – silver advent calendar £365 – worth £722 – and solid gold advent calendar £1,195 – worth over £1,500.
- Number of days: 12 days in the gold and silver calendars, and 6 days in the solid gold calendar.
What's inside the Missoma gold advent calendar?
The gold calendar is always the most popular; this year, it will contain 12 individual gift boxes numbered in gold foil and filled with an impressive £827 worth of jewellery (that's a saving of £432). Each of the pieces is a timeless staple that can be layered in a multitude of ways, not just finishing an outfit but making one. Inside, you'll find:
- Mini Helical Hoops inside
- Pave Huggies
- Prism Studs
- Mini Pave Spike Charm Hoops
- Bar Stud Earrings
- Lucy Williams Mini Orb Ear Cuff
- Orb Chain Bracelet
- Classic Mini Paperclip Bracelet
- Double Rope Bracelet
- Beaded Stone Pendant Necklace
- Star Ridge Pendant Necklace
- Twisted Chain Choker in 100gold
What's inside the Missoma silver advent calendar?
Perfect for lovers of a cooler tone – or those who like to mix metals – the silver Missoma advent calendar is worth £722, serving a saving of over £350. It features:
- Mini Helical Hoops
- Pave Huggies
- Prism Studs
- Mini Pave Spike Charm Hoops
- Bar Studs
- Lucy
Williams Mini Orb Ear Cuff - Orb Chain Bracelet
- Classic Mini Paperclip Bracelet
- Double Rope Bracelet
- Beaded Stone Pendant Necklace
- Star Ridge Pendant Necklace
- Twisted Choker in 100% certified recycled silver.
What's inside the Missoma solid gold advent calendar?
If you've got a little (read: a lot) more money to spend, the brand's second-ever luxury advent calendar – the Missoma Solid Gold Jewellery advent calendar – is indulgence personified. It follows in the footsteps of last year's fine jewellery calendar, and contains 6 pieces of the brand's bestselling and brand-new fine jewellery pieces worth over £1,500. Each piece is crafted from 14kt gold. Inside, you'll find:
- Pearl & Diamond Studs
- Ovate Mini Hoops
- Snake Single Stud
- Classic Paperclip Chain Bracelet
- Rope Chain Bracelet
- Diamond Solitaire Pendant Necklace.
When does the Missoma advent calendar go on sale?
If you sign up for early access to any one of the three advent calendars, you can get your hands on the Missoma advent calendar on 11th September. If you don't, general access launches on 12th September.
Where can you buy the Missoma advent calendar?
All three Missoma advent calendars will be available at Missoma.com.
Shop more of GLAMOUR's favourite Missoma jewellery:
It racked up a 4,000 person waitlist earlier this year, and now, you can get it for less.

After more advent calendar content? Shop the best beauty advent calendars, the best gin advent calendars, wine advent calendars, chocolate advent calendars, alternative advent calendars, the Sephora advent calendar, Cult Beauty advent calendar and LookFantastic advent calendar.
For more from Glamour UK's Senior Commerce Editor Sophie Cockett, follow her on Instagram @sophiecockettx.