I'm a beauty editor and these are the 28 new products I'm buying in 2024

Perfume is like a wormhole to other places – in the case of Jo Malone's Red Hibiscus, much needed tropical climes on a wintery day. If you’re a fan of florals, this humid and bright juice has signature scent potential.

Seven years in the making, this intensive treatment is designed to help mitigate damage caused by heat, colour and general wear and tear – all of which, destroys lipids inside your strands. To help rebuild the bonds, tiny pearls essentially dissolve on contact with your hair, releasing nutrients and lipids. It’s speedy, too – simply apply to wet hair for three minutes to reap the shiny rewards.

As hydrating primers go, Bobbi Brown’s Vitamin Enriched Face Base is the backstage secret for makeup artists everywhere. Expect this serum to reach similar cult status with its promise to brighten dark spots, moisturise and boosts skin’s glow, as well as play nicely under makeup.

Ceramides are the workhorses of the skincare world, doing the heavy lifting when it comes to repairing the skin barrier and locking in moisture. The Inkey List is harnessing the power of a next generation ceramide that is made up of a shorter chain of molecules, so it penetrates more deeply and strengthens multiple layers of skin for a complexion that is smoother than a crisp hotel pillow.

Sound the cult product klaxon! CeraVe’s viral Repair Ointment (with 22 million views on TikTok and counting) has finally landed in the UK. The souped up formula boasts hyaluronic acid to draw in moisture, while ceramides and petrolatum form a waterproof barrier on the skin’s surface to lock it in for much needed calm, whether you have sensitised skin or eczema.

Collagen banking is exactly as it sounds: shore up enough collagen today while your body is still efficient at making it, to soften the blow later down the line. Dermalogica’s approach can boost your efforts as amino acids and antioxidants help to protect against collagen-degrading free radicals. The cherry on top is this serum’s claim to make cheeks and jawline look firmer in just seven days; joyful news indeed given skin starts to lose 1% of collagen each year after the age of 25.

If smoothing that persistent frown line is a beauty goal for 2024, let us introduce you to this targeted treatment from Dior. Touted as an alternative to Botox, the fine tipped applicator is designed to fill in lines using a patented duo of hyaluronic acid, which reportedly has three times the benefits of a hyaluronic injection, and reduces the look of lines by 45% over just four hours.

With its 20 shades and serum-like formula laced with antioxidants, this concealer delivers a skin-like finish whether you are using it on Saturn-like dark circles or to disguise a bothersome spot.

Meet your shortcut to inky-black, fanned-out lashes. With a flick of the wrist and a bigger, multi-level bristle brush, it grabs even the tiniest lashes and sculpts them into full-figured curls.

The Instagram brow requires two things: precision and a pin-thin nib to add definition. Not only does Maybelline’s first-ever brow pen create slick, hair-like strokes, this 2-in-1 product also has a built-in water-resistant sealing gel to lock them in place with no crunchy finish.

With its cool, minimalist aesthetic and luxury formulas, Act + Acre has elevated the scalp care category. Following the success of the  Cold Processed Stem Cell Serum, which had an 18,000+ person waiting list in 2019 after selling out, the brand’s new serum focuses specifically on banishing dandruff. Skin-soothing peppermint oil is its first line of defence before amino acids step in to restore balance, dial down itchiness and banish flakes.

Certain factors stall skin's ability to stay plump and hydrated. Drunk Elephant's thickest, richest cream to date slips effortlessly into your routine and is clinically proven to deliver 24-hour moisture with barrier-replenishing ceramides and potent antioxidants.

Hair perfumes have become the Swiss Army knife of the fragrance world, coating strands in microfine conditioners and delectable scents. None more so than this new offering from Gisou. It conditions crispy ends with the brand’s iconic Mirsalehi Honey while releasing a garden-like medley of rhubarb, rose, gardenia and jasmine, which only gets better as the day wears on as the scent is amplified by the hair's natural movement.

Facial-grade ingredients for the skin below the jawline are a major 2024 skincare trend. Leading the charge is this serum-in-balm spiked with 0.1% Pure Retinol and 10% AHAs to stimulate cell turnover and iron out crepiness while you sleep.

Vanilla is often a core tenet of saccharine teen perfumes. But here the ingredient not only smells grown-up but it drapes sexily across your skin like a silk camisole. Powered by three different types of vanilla – ranging from the soft and sensual to rich and leathery – alongside a dash of heady jasmine, creamy sandalwood and powdery orris, it’s perfect for date night.

Perfume is a bit clingy; it needs to land on moisturised skin in order to be long lasting. Suffice to say, layering this mellow blend of cotton-light musks, powdery iris blossom and ambrette (a musky, floral ingredient with a hint of Cognac) will boost the matching Eau de Parfum. Or apply solo to reap the benefits of skin that smells and feels velvety to the touch.