We're edging into a new season, so it's time to assess the autumn makeup trends we need on our agenda. It's never too early to get a jumpstart and begin thinking about our next makeup era(s), and from what we can see, it's a tale of two halves. Fresh, peppy, preppy skin will take some of us ("glowy, dewy makeup" has overtaken matte this season), while moody, bratty makeup is also having a moment (Brat summer has more longevity than we gave it credit for). And, of course, there's nothing stopping us from leaning into both.
These are the autumn makeup trends you need to know for 2024...
No mascara with a bold lip
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It's an age-old adage: eyes or lips? For autumn 2024, it's deliberately not the former. No mascara (or minimal mascara) looks are picking up momentum, and for extra exaggeration, we've seen bold lips (particularly matte red) steal all the attention. It's soft, strong and a whole autumn makeup moment.
Boyfriend blush
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We covered boyfriend blush when it started exploding on TikTok in spring, but the look is about to come into its own as things get windswept and interesting heading into autumn. If you're a blush girl, this one is for you, since the trend calls for an extra-generous application of blush to mimic the natural, flushed look of ruddy cheeks after a game of rugby, or a brisk walk outdoors.
Espresso tones
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First came latte makeup at the end of last summer, which morphed into mocha and espresso makeup in autumn and winter. And with Sabrina Carpenter's namesake bop keeping espresso on the map, we're about to see a repeat appearance of rich brown-toned coffee, toffee and chocolatey tones applied across eyes, lips and cheeks. It's a departure from black, but still looks chic and classic.
Bratty grunge
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Brat was the soundtrack and aesthetic of summer, but the makeup translates pretty perfectly into autumn, too. Landing somewhere in between glam, grunge and grime, the makeup gives messy party-girl vibes – so smudgy eyeshadow in grungy shades of brown, grey and black and full indie sleaze eyeliner are the way to go. Celebrity makeup artist, Nikki Wolff (whose clients include Hailey Bieber, Yara Shahidi and Sabrina Carpenter), previously told us autumn will be all about “lots of kohl liner and heavy lashes – it's a little grungy, a little messy, a little slept-in, a little rock ‘n’ roll. This trend is all about easy application for maximum effect,” she says.
Plus all the ways to introduce brat to your beauty routine.
Soft baddie
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For the uninitiated, baddie makeup has been dominating on TikTok and blends throwback ‘90s cool-toned makeup looks (which are currently up 360% on Pinterest), with a modern more pared-back approach to slick, snatched hot-girl makeup. The brows are dark, the liner is sharp, slim and perfectly executed and lips are defined. For autumn though, searches for “soft baddie makeup” are up a whopper 700% on Pinterest. It takes the signatures of baddie makeup but softens them for more of a girl-next-door take on sultry makeup.
Dewy makeup
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Heading into autumn we often see matte or semi-matte foundations take over from dewy, but “glowy dewy makeup” is pulling in more searches this season (it's up 185% on Pinterest). So, radiant bases are here to keep things feeling fresh through autumn-winter which means there's no need to bench your lightweight skin tints. We love a juicy base that looks hydrated all year round. Likewise, load up on your favourite illuminators and highlighters to mix in with your foundation, or apply tactically on top. We've rounded up our favourites here.
For more from GLAMOUR's Beauty Editor, Elle Turner follow her on Instagram @elleturneruk